Manisha Panesar - Candidate no. 7366
Monday, 26 December 2016
26.12.16 - Weekly Update
Mainly mood boards this week. Went really quick with xmas being soon aswell. Finished my contents and front cover mood boards using pinterest and put links on my posts so you could see the whole page. This was simple and allowed me to create an idea of how I would potentially layout my magazine pages. Finally finished my readership profile using my questionnaire data to be specific. This therefore will means I can adjust my magazine to best satisfy the target market for my music magazine, to assist me with this I finished a detailed analysis of 2 pop genre music magazines to inspire the magazine I will be creating. It allowed me to consider what my usp would be to differentiate my magazine from the rest aswell as identifying the common aspects most pop music magazines have in common (such as artists, bright colours). See you next year for more updates. Byeee!
Pop genre music magazine comparison
We ❤ Pop:
The masthead is clear and easily recognisable for the consumer to notice as the black significantly stands out against the white speech bubble. The bold font and shortness of the name makes the magazine more memorable to grab the audiences attention. You can instantly identify the target audience as being mainly female teenagers due to the obsessive us of pink throughout the front cover. Pink connotes femininity which justifies this, despite the magazine being somewhat chaotic you are still able to see the colour scheme of mainly pink, purple, white and black. The main image is of a female pop star which is in the centre to attract fans to be interested in what the magazine is about, aswell as there being a lot of secondary images and cover lines to anticipate what is inside to grab the audiences attention. Cheryl could be on the front cover as a role model to be an inspiration for younger girls aswell as possibly one of their favourite music artists. Including the 10 posters that are inside each issue which is an incentive to purchase the magazine as they are most likely some of the customers favourite artists. Furthermore due to the target audience most likely being younger and living at home they may enjoy using the posters to decorate which allows it to relate more so to them. There is a lot on this front cover as this is a weekly magazine therefore they need to include as much as possible to inform the consumer. It is clear that they do not just restrict their magazine to music only as they have a cover line for 'summer shopping guide' which would clearly attract female audiences. The flash is bright yellow and ultimately stands out against all of the other aspects on the front cover although it is still reasonably small. Referring back to the top strip it is about another popular well known music artist, Justin Bieber. The question is quite interesting and makes them want to read the magazine and find out what gossip there is.
The main image is of a big music artist 'Katy Perry' who is in the centre dominating the front cover as it is one of the main features of the magazine to attract the consumer. The flowers, hair, makeup and dress are all aspects that create a sense of femininity that immediately suggests it is targeted at mainly females. You can immediately see that the style is still pop with a fun edge but still sophisticated. There are aspects of it being a smart professional and high end as it is quite simple. It is a monthly magazine which justifies why the front page does not look chaotic and the layout is more simplistic, which contributes to the higher price. The masthead and the cover lines all use the same bold font which remains within the colour scheme being, although her name 'Katy Perry' is in a different font which allows it to stand out. Representing the significance and importance of her she is overlapping the masthead. The focus is also towards the flash which draws attention to the feature inside it, the bright outline causes it to stand out. The masthead is striking and bold with the contrast of the bright blue and yellow against the harsh black to ensure the magazine is recognisable. The cover lines emphasise what is inside the magazine with brief details, additionally the use of yellow contrasts and catches the audiences eye as it makes it clear that it is still important to read. I noticed on this particular music magazine front cover there is no bar code which either means it is a monthly subscription that is sent to customers and therefore cannot be sold in stores or the barcode is on the back. This is a good idea to make the consumer pick the magazine up and look at the back for the price which allows them to see what else the magazine includes. After researching I found that this was a July issue which justifies why the flowers were used to link with the summer theme aswell as adding to the feminine feel.
I also decided to look into Glamour magazine as I specifically found the sophistication and simplicity combined with the bright vibrant colors to specifically attract me and therefore attract the higher end of the target market that I am currently deciding on targeting, The ideas and simple font style holds a sense of professionalism which I found somewhat subverts the pop genre but in a good way as it appears less childish and more for older youth whom also enjoy pop music. You can immediately see the magazine holds a fun energetic nature which is similar of the Pop genre which would attract and appeal to a consumer wanting to purchase it. Additionally the cover lines being different sizes and some in different fonts seem to be a good detail that allows a reader to look at each bit of content and therefore could be an aspect I try and incorporate. This therefore all together seems to attract a more mature audience whom enjoy reading fashion and is therefore something I will use as inspiration for the final product as this specifically alongside the simple masthead is unique and is differentiated well from the other magazines which makes it more appealing. I will consider this to form a clear brand for my magazine as it is clear in all of the above including this that a strong brand attracts an audience and allows them to recognize it frequently on a shelf.
Wednesday, 21 December 2016
Tuesday, 20 December 2016
Readership profile
My readership profile consists of both boys and girls, majority being females and aged around 16-17 years of age. Using the data gathered from my questionnaire i can understand that my target market audience for my pop genre music magazine rarely go to concerts and on average preferred monthly magazines more than weekly magazines, but not by a lot. They mainly enjoy listening to music and meeting up with friends which is relevant as it allows me to specifically include content like new music or concerts/festivals to go to with your friends which will intrigue/attract them to the magazine more. Although i found that most people who took my questionnaire said they only go to concerts once a year or never which could be due to them not being aware of them so i could include some advertisements to make people aware of events where they can easily access tickets. After asking whether my target audience would mind having advertisements in the music magazine almost all of them said no which is good as i can then specify areas to relate more so to them. They have also listed their favourite songs and favourite artists, however almost all of them said they could not pick just one. This created overlaps which i could clearly see everyone had in common some favourite artists which ultimately suggests that i could include an aspect such as 'top 100 songs this month'. My audience is mainly younger teens who said they would prefer a magazine to be of a price between £1.50 - £2.00 which means that the magazine can be of a higher quality of production the more they would be wiling to pay. Additionally as my target market is of a younger generation it justifies why half of them ticked the style of the music magazine to be bright and fun and then just over quarter saying simplistic and sophisticated. Therefore i need to ensure i combine both the styles to attract my target market well. Due to the the design layout being of such importance to a magazine, the content aswell needs to be presented well. They listed that they would like to see the following: promotions, articles, interviews, festivals and reviews. Therefore suggesting that this is what my target audience want to see so i need to include to make it successful. Lastly for my magazine the usp will be surrounding the idea of discovering new artists and bands that's new music will intrigue my target audience. The fact that their music style will still be related to their preferred music type means that the focus will be to support/expose them to get into the industry and getting them recognised.
19.12.16 - Weekly update
Just finished collecting and displaying all of the data using infogram and finally posted my vox plot. It was hard to understand how to edit and slow the video down so you were able to read the writing but i got there in the end. I then collected all of the data from my questionnaires and created lots of charts on infogram, which allowed me to assess the results and understand/ gather a brief idea of what my target audience prefer. The last thing this week was my mood board which i completed on pinterest. I found around 30 images which were somewhat related to the music genre pop. This was quite good as it ensured i could gather/recognise what is associated with the music genre and how i need to visually create my magazine aesthetic. Check for more updates net week. Byeee!
Friday, 16 December 2016
Tuesday, 13 December 2016
Mannequin Challenge - Vox Pop
This is a vox plot in the form of the manequin challenge where i was able to write a bit of information about each individual. I edited the video and slowed it down and added music using adobe premiere pro. At first i had no idea how to use this but then gradually understood how to edit and crop video.
Friday, 9 December 2016
Audience questionaire
This is a blank questionnaire to determine what my audience's views are towards music magazines, the contents inside and etc to allow me to create a successful music magazine.
Weekly Update - 12.12.16
Finally finished my double page spread which i analysed and posted demonstrating the different aspects of a double page spread but editing in other magazines to make a 'Frankenstein' of them. Then moving onto research for my audience, in the form of the mannequin challenge I demonstrated brief audience profiles. Although I still need to add some music and post it next week so be ready to see that. I've also started writing questionnaires to gather more information to help me adjust my magazine to my audiences tastes, therefore I'm going to hand them out and then collate all of my data next week. Byeee!
Tuesday, 6 December 2016
Pop music magazine analysis
Starting with the masthead it is ‘TOP OF THE POPS’ which is not clear as it is somewhat of a circular shape which is what allows it to look like more of a flash. Although the bright colour and it being positioned at the top of the page makes it seem the name. Additionally this magazine is a monthly magazine which explains why it is so cluttered with many regulars and secondary images, further emphasizing the fact that due to this magazine being well known it can be easily recognized and therefore the fact their audience will already know means it is easy to identify the masthead. The font used for this is quite bold as well as it being sans serif. This allows the consumer to focus on the masthead first, additionally I noticed that within the name is ‘top’ which could signify why it is right at the top of the front page and not even slightly down or in the centre. Readers may like this as they will be more interested in seeing what is new from the main image rather than seeing the masthead as the main focus every week. The colour being bright pink with a thick black outline emphasizes this, despite it being positioned in the corner that contrast between the two colours means it can still stand out. The colour black connotes formality, death, evil, and mystery, which in my opinion not what they want to convey. I think they have chosen this colour to contrast significantly and create somewhat of a sense of sophistication despite it being bold and cartoonish. ‘Top of the pops’ magazine has a high production value which is evident from its glossy, weekly format. They have clearly represented this magazine supporting the pop genre by focusing on well known main stream artists like ‘Taylor swift’ which allows these music artists to be well associated. This magazine is well known for it looking chaotic and almost cluttered as there is a lot of information/content. The cover lines and flash (lettering) are all in bold font, sans serif block with its own signification of femininity as you are able to clearly see there is a lot of pink used through-out this front cover therefore implying that their target audience is mainly girls/fans despite there being a mixture of both male and female artists and some other youtubers as secondary images to entice consumers further. Taylor Swift is in the foreground towards the centre as a dominant, successful music artist in that industry. There is limited consideration of allowing this magazine to look sophisticated and minimalistic, this is due to them wanting it to look packed full of interesting content. The features are aiming towards younger ages which can be inferred from the ‘mega puzzle sesh’. Additionally you can see in one of the secondary images they are wearing a little Christmas hat which is cute and suggests this was to be sold around Christmas time however the entire them of the magazine is not surrounding the festive season and still remains to be on the pop genre. The bottom strapline is fairly small but is a warning for the contents of the magazine which are shown on the front of the magazine to intrigue the target audience to purchase as you further get small products which are quite girly. Therefore emphasizing the main audience being a majority of girls. The small details like the small stars scattered around the magazine of a cartoon feel and the variety of typography used such as the decorative font ‘merry Christmas’ on the left side and sans serif font as the flash.
Monday, 5 December 2016
Weekly Update - 05.12.16
So I started my double page spread Frankenstein which helped me to understand why certain aspects were place in certain ways. I completed 2, but need to finish briefly analysing them. Look forward to next week to see them. I analysed a music magazine (Top of the pops) in great detail aswell. Using a example to help me with the great detail of all of the small aspects of the magazine I needed to look into. Most of the tasks from last week all helped me gain knowledge on magazines and the full process that needs to be considered when creating one. That's all check for more updates next week. Byeee!
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