We ❤ Pop:
The masthead is clear and easily recognisable for the consumer to notice as the black significantly stands out against the white speech bubble. The bold font and shortness of the name makes the magazine more memorable to grab the audiences attention. You can instantly identify the target audience as being mainly female teenagers due to the obsessive us of pink throughout the front cover. Pink connotes femininity which justifies this, despite the magazine being somewhat chaotic you are still able to see the colour scheme of mainly pink, purple, white and black. The main image is of a female pop star which is in the centre to attract fans to be interested in what the magazine is about, aswell as there being a lot of secondary images and cover lines to anticipate what is inside to grab the audiences attention. Cheryl could be on the front cover as a role model to be an inspiration for younger girls aswell as possibly one of their favourite music artists. Including the 10 posters that are inside each issue which is an incentive to purchase the magazine as they are most likely some of the customers favourite artists. Furthermore due to the target audience most likely being younger and living at home they may enjoy using the posters to decorate which allows it to relate more so to them. There is a lot on this front cover as this is a weekly magazine therefore they need to include as much as possible to inform the consumer. It is clear that they do not just restrict their magazine to music only as they have a cover line for 'summer shopping guide' which would clearly attract female audiences. The flash is bright yellow and ultimately stands out against all of the other aspects on the front cover although it is still reasonably small. Referring back to the top strip it is about another popular well known music artist, Justin Bieber. The question is quite interesting and makes them want to read the magazine and find out what gossip there is.
The main image is of a big music artist 'Katy Perry' who is in the centre dominating the front cover as it is one of the main features of the magazine to attract the consumer. The flowers, hair, makeup and dress are all aspects that create a sense of femininity that immediately suggests it is targeted at mainly females. You can immediately see that the style is still pop with a fun edge but still sophisticated. There are aspects of it being a smart professional and high end as it is quite simple. It is a monthly magazine which justifies why the front page does not look chaotic and the layout is more simplistic, which contributes to the higher price. The masthead and the cover lines all use the same bold font which remains within the colour scheme being, although her name 'Katy Perry' is in a different font which allows it to stand out. Representing the significance and importance of her she is overlapping the masthead. The focus is also towards the flash which draws attention to the feature inside it, the bright outline causes it to stand out. The masthead is striking and bold with the contrast of the bright blue and yellow against the harsh black to ensure the magazine is recognisable. The cover lines emphasise what is inside the magazine with brief details, additionally the use of yellow contrasts and catches the audiences eye as it makes it clear that it is still important to read. I noticed on this particular music magazine front cover there is no bar code which either means it is a monthly subscription that is sent to customers and therefore cannot be sold in stores or the barcode is on the back. This is a good idea to make the consumer pick the magazine up and look at the back for the price which allows them to see what else the magazine includes. After researching I found that this was a July issue which justifies why the flowers were used to link with the summer theme aswell as adding to the feminine feel.
I also decided to look into Glamour magazine as I specifically found the sophistication and simplicity combined with the bright vibrant colors to specifically attract me and therefore attract the higher end of the target market that I am currently deciding on targeting, The ideas and simple font style holds a sense of professionalism which I found somewhat subverts the pop genre but in a good way as it appears less childish and more for older youth whom also enjoy pop music. You can immediately see the magazine holds a fun energetic nature which is similar of the Pop genre which would attract and appeal to a consumer wanting to purchase it. Additionally the cover lines being different sizes and some in different fonts seem to be a good detail that allows a reader to look at each bit of content and therefore could be an aspect I try and incorporate. This therefore all together seems to attract a more mature audience whom enjoy reading fashion and is therefore something I will use as inspiration for the final product as this specifically alongside the simple masthead is unique and is differentiated well from the other magazines which makes it more appealing. I will consider this to form a clear brand for my magazine as it is clear in all of the above including this that a strong brand attracts an audience and allows them to recognize it frequently on a shelf.
No comments:
Post a Comment