Tuesday, 20 December 2016
Readership profile
My readership profile consists of both boys and girls, majority being females and aged around 16-17 years of age. Using the data gathered from my questionnaire i can understand that my target market audience for my pop genre music magazine rarely go to concerts and on average preferred monthly magazines more than weekly magazines, but not by a lot. They mainly enjoy listening to music and meeting up with friends which is relevant as it allows me to specifically include content like new music or concerts/festivals to go to with your friends which will intrigue/attract them to the magazine more. Although i found that most people who took my questionnaire said they only go to concerts once a year or never which could be due to them not being aware of them so i could include some advertisements to make people aware of events where they can easily access tickets. After asking whether my target audience would mind having advertisements in the music magazine almost all of them said no which is good as i can then specify areas to relate more so to them. They have also listed their favourite songs and favourite artists, however almost all of them said they could not pick just one. This created overlaps which i could clearly see everyone had in common some favourite artists which ultimately suggests that i could include an aspect such as 'top 100 songs this month'. My audience is mainly younger teens who said they would prefer a magazine to be of a price between £1.50 - £2.00 which means that the magazine can be of a higher quality of production the more they would be wiling to pay. Additionally as my target market is of a younger generation it justifies why half of them ticked the style of the music magazine to be bright and fun and then just over quarter saying simplistic and sophisticated. Therefore i need to ensure i combine both the styles to attract my target market well. Due to the the design layout being of such importance to a magazine, the content aswell needs to be presented well. They listed that they would like to see the following: promotions, articles, interviews, festivals and reviews. Therefore suggesting that this is what my target audience want to see so i need to include to make it successful. Lastly for my magazine the usp will be surrounding the idea of discovering new artists and bands that's new music will intrigue my target audience. The fact that their music style will still be related to their preferred music type means that the focus will be to support/expose them to get into the industry and getting them recognised.
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